Advanced Analytics
Evaluating HCP Perception for Demand Planning
March 6, 20262.4K views
1
Objective
- Gain comprehensive insights into the use of imaging agents for rare neurological conditions
- Understand imaging agent market with respect to volumes, patient profiles and HCP profiles
- Evaluate the HCP perception of the client’s pipeline imaging agent and associated quantification software to evaluate the scope of their adoption
2
Approach
- Designed a quantitative HCP survey tailored to understand the market potential of the new imaging agent and quantification software
- Captured overall impression of the new agent, its awareness among HCPs and the likelihood of adoption
- Evaluated the impact of insurance status, approval process and out-of-pocket cost limit on the adoption of the new imaging agent
3
Outcome
- Market volume was derived based on a comprehensive study of patient volume, profiles and number of scans used per HCP
- Evaluated the perceived benefits and the likelihood of adoption of the new agent and quantification software
- The results were bucketed by HCP characteristics to assess the impact of prescriber profile
4
Client Benefits
- The insights into HCP perceptions, market dynamics and current practices allowed for a strategic evaluation of the adoption potential of the new imaging agent
- The demand planning outcomes guided the client’s market entry and product positioning strategy
- Through this comprehensive assessment, the client was able to understand the key factors influencing the use of imaging agents for rare neurological conditions